July 30, 2020

What is digital PR?

By

Adrian Ma

Cut to the punchline - it's simply 'PR'.

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Digital PR is the practice of earning media coverage on online news sites, digital magazines, and blogs. It can extend to earning social posts, interviews on podcasts or online video. It can (but doesn’t always) involve the production of digital content including images, social posts, video and podcasts. Sometimes, digital PR campaigns are optimised to drive traffic to a website, or secure links to help with search engine optimization.

Clearly, what I’ve written above is to help with this blog’s SEO. In non-robotic terms (assuming you’re a human reading this rather than a search spider), if you’ve Googled ‘what is digital PR’ and have stumbled across this post, I’m afraid you’ve been sent on a wild goose chase.

At some point in history, probably in the late 90s, there was a distinction between ‘traditional’ channels (print, TV, radio) and ‘digital’ (online newspaper websites, digital magazines, blogs etc). Some people thought that you needed specialist skills and a different network to secure ‘digital’ PR coverage and measure its impact. That was true to an extent then, but anyone who hasn’t up-skilled, or fostered relationships in today’s digital world has a lot of work to do to make their work effective.

So what is ‘digital PR’? It’s ‘PR’.