20,000 Thank yous for our posties

By

Adrian Ma

Over the last few weeks, we've been busy working on an integrated campaign to support notonthehighstreet’s #TheMagicOfSmallThings Christmas brand campaign.

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Following almost 20,000 nominations from the British public, the nation’s most-loved posties are honoured today in the culmination of notonthehighstreet’s Thank You, Postie campaign.

Over the last few weeks, we've been busy working on an integrated campaign to support notonthehighstreet’s #TheMagicOfSmallThings Christmas brand campaign.

Our work has focussed on helping the public to thank the tireless efforts of Britain’s posties who have gone above and beyond to deliver the gifts and letters that have kept us connected this year. 

Centred around a search for the nation’s best-loved posties, this element of the overarching brand campaign included a specially commissioned postie gift pack, wrapped in an Ode to the Postie poem, which was available free on the notonthehighstreet site to ‘reverse gift’ through your letterbox as a thank you to postal workers.

Campaign ambassador, Ronan Keating, who provided the singing voice for Postman Pat: The Movie and recited the Ode to the Postie, featured in on-site, social and partner content. The call for nominations also featured in the end frame of some of the notonthehighstreet Christmas TV ads.  

Speaking about the campaign, Ella d’Amato, Chief Commercial and Marketing Officer at notonthehighstreet, said: “Our much-loved posties have delivered small moments of joy all year that have helped put a smile on our faces, come rain or shine, and for that they deserve to be celebrated. ‘Thank you, Postie’ was a key initiative in our ongoing #TheMagicofSmallThings campaign, and provided a brilliant execution that every part of the business could get behind - from our Partners through to our customers.”

Paul Lucas, Director at Fanclub, added: “From delivering the small gifts we have sent to cheer each other up, to stopping by for a friendly chat with those living alone, the role which posties have played has been vital in keeping us connected this year. As we head into the Festive season under lockdown, posties will literally be delivering Christmas this year. Helping notonthehighstreet celebrate them felt the natural thing to do.”  

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