What NOT to do in PR according to the new Ab-Fab film
We had a team night out this week to see the eagerly anticipated Ab-Fab film. As a bunch of PR professionals, dressed in knock-off Lacroix, oversized sunnies and fluffy sliders it seemed fitting to preface the showing with a steady bar crawl and slew of prosecco; off to a good start then.
Booze and pizza aside, the thinly-veiled ‘purpose’ of seeing Ab Fab was to gain a few pearls of wisdom from Eddie and co. on how to run a ‘successful’ PR business.
We braced ourselves; the characters were rumoured to be based on the antics of PR luminary Lynne Franks, who captured the zeitgeist of London in the eighties with her party planning prowess and representation of London’s elite. What we got was 90 minutes of PR mis-haps, fits of laughter and a whole long list of what NOT to do. And here they are.
The film was belly-laugh funny, with enough celebrity and fashion-world cameos to fill the guest list of Patsy’s next LFW pardee, and then some. The fashion didn’t disappoint either, with outfits from London’s emerging fashion darlings Shrimps, Charlotte Simone, Ashish and Anya Hindmarch taking centre stage.
Favourite cameo? It’s a toss-up between Rebel Wilson’s unexpected turn as a passive aggressive air stewardess and of course, Queen Kate, ever so elegantly tumbling off the side of a building into the Thames, only to appear days later wondering where the party was at.
Sweeties, you simply must see it!