Redefining the role of PR in powering growth in business-to-business companies.
Marketing has evolved. We are in an era of Big Data, where more information is available than ever before; and Automation, where decisions can be taken quickly and actions happen automatically. As a consequence, the B2B marketer’s toolkit has transformed dramatically over the past decade.
Download our latest whitepaper to find out how B2B PR can adapt to deliver greater value to sales.