July 8, 2022

Andrew Sanders joins as director of audience, content and channel strategy


Adrian Ma

Andrew Sanders, former Time Inc. UK strategy & insight director, hired by Fanclub and Humankind in a new role to lead integrated planning.

Andrew Sanders started his career at media owners Haymarket, Amra & IPC and Time Inc. UK, before taking various client-side roles as a marketing strategist and director. It was as a client that he first started working with Fanclub.

He will work across both Fanclub, which has recently re-focussed exclusively on consumer PR and comms, and Humankind Comms, the group’s corporate communications and business-to-business PR consultancy.

Serving as both agencies’ director of audience, content and channel strategy, he’ll work closely with the agencies’ creative strategist, Paul Lucas, to deliver senior, data-driven integrated marketing advisory, insights and planning services. This will ensure that the agencies’ work has a greater impact across earned and paid social media, content marketing, influencer marketing and SEO.

Part of Sanders’ role will be helping to manage the Club Collective, Fanclub and Humankind’s virtual creative and technical studio, composed of best-in-class specialists, agencies and studios who deliver a range of services from podcast production and technical SEO, through to paid media planning.

Adrian Ma, managing director at Fanclub and co-founder of Humankind commented, “As an industry, our currency is stories that earn trust and attention. Andrew’s publisher-side experience gives him a deep knowledge of how editorial content supercharges other marketing and comms channels. He’s hands-down the smartest marketer I’ve met; having him join the PR and comms world will unlock the potential of earned comms, and deepen the strategic impact for our clients”.

Sanders said, “I’m delighted to be joining the team at Fanclub & Humankind and working with and learning from them and the smart people of the Club Collective. I’m really looking forward to building on the work we already do together and helping to develop this amazing agency group further”.

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