Shleep Sanctuary wins at the PRCA Dare Awards Grand Prix
Last night, our work on the Shleep Sanctuary with Emma - The Sleep Company won the Grand Prix in the Media Relations category at the PRCA Dare Awards.
The Shleep Sanctuary was the world’s first real-life, sheep-counting sleep experience; a unique staycation, set in the rolling hills of the Sussex Downs
It was a global sensation, with over 230 pieces of coverage covering its launch. Not only was it a national hit in the UK across the likes of The Express, The Mirror, The Metro, The Sun, Joe.co.uk, MSN and Yahoo!, but it reached overseas press in Germany, Spain, Japan, India and Brazil. The launch even reached the likes of The New Statesman, as well as having its own cartoon in Poland’s Angora press review.
A talking point across the UK’s Heart FM, Magic FM and BBC radio stations, as well as international radio, the viral campaign proved a global talking point; it was rated 9.8/10 on the world’s no.1 trend platform, Trendhunter.
To read more about why this campaign did so well on media relations, click here.