November 23, 2023

Who Gives A Crap appoints Fanclub


Adrian Ma

Who Gives A Crap, the eco-friendly toilet paper brand, has selected Fanclub following a competitive pitch.

Who Gives A Crap, the eco-friendly toilet paper brand, has selected consumer PR agency Fanclub for the UK, following a competitive pitch.

Fanclub will lead local campaigns and press office for the brand, while working closely with global teams for creative development. 

David Titman, Head of Consumer at Who Gives A Crap, commented: “From the start, Fanclub brought great energy and solid expertise to the table. As a fellow B Corp, they clearly know how to support ethical brands and we loved their collaborative approach to creativity, too.”

Commenting on the win, Paul Lucas, partner at Fanclub, said: “Every day, over 1 million trees are cut down to provide the world with traditional loo paper. We think that’s crap. Who Gives a Crap’s fun and playful approach to changing behaviours is much like our own and we’ll be supporting Who Gives A Crap in its quest to get people swapping to loo rolls made out of recycled or bamboo paper, with a touch of cheeky irreverence befitting the brand.”

The account will be led by Fanclub senior account director, Emily Barnes, and the agency has already supported Who Gives A Crap’s global team on their recent launch of Winnie- The-Pooh: The Deforested Edition.

Who Gives A Crap joins Fanclub’s roster of clients that are seeking to make an environmental or social impact. These include ethical smartphone company Fairphone, household cleaning company smol, circular fashion company Lucy & Yak, and musicMagpie. In addition, the agency’s corporate and business-to-business practice, Humankind, works with the electric car racing series Formula E, and climate tech company Permutable AI.

In an effort to ensure that its work makes a positive contribution, Fanclub recently took the Clean Creatives pledge to not work with fossil fuel clients.

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