Better equip yourself to deal with the impending crisis on the horizon and help safeguard the longevity of your organisation and its customers
For businesses, when it comes to crisis, it’s a matter of ‘when’, not ‘if’. A pre-Coronavirus study by PwC showed that 69% of business leaders had experienced a crisis in the last five years. The same study found that companies with over 5,000 employees can expect to experience one crisis per year.
Never have crisis comms skills been more valued than the world we’re in today. I won’t labour the point any more than you’ve already heard; instead, we’re offering practical advice from one of the best in the business.
Richard Peel was the former director of comms for the BBC (where he had to deal with everything from terrorist death threats to journalists, through to defending the very existence of the BBC itself), before departing to head up comms at Ofcom and Camelot. We’ve been working with him for the last year and he’s our go-to person when it comes to crisis management.
Richard has been kind enough to distill his experience into sage advice for our clients, peers and friends in our latest whitepaper; a practical guide to creating your crisis comms plan.
By following the steps outlined in this guide, you will be better equipped to deal with the impending crisis on the horizon, helping to safeguard the longevity of your organisation, its customers, jobs and the well-being of all involved in their professional lives.
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