The Chemistry Group

Helping The Chemistry Group compete with the Big Four consultancies for clients and share of voice

The Chemistry Group is a talent management consultancy specialising in scientific and data-based approaches to help predict and manage performances of potential and existing staff. Fanclub came on board to help The Chemistry Group gain market share from its competitors, secure larger clients and raise its overall profile in the media.

Fanclub worked with The Chemistry Group to create a communications programme that encompassed placement of thought leadership, commentary on the news agenda, and case study drafting and placement. We also worked to diversify the voices platformed to represent the company, widening the pool of spokespeople and the issues they spoke on. We have also developed a campaign based around the work Chemistry does with a major consultancy, to drop before the end of 2020.  

Earning fans

Our execution of the communications programme in 2017 saw 26 pieces of coverage, including BBC News Online, BBC News Worldwide (TV), The Times and HR trade media such as Personnel Today and Recruiter. This coverage was shared across social media over 4,000 times and resulted in several in-bound enquiries as well as one new client, as a direct result of the coverage that we placed.

Since working with The Chemistry Group in 2020, the backlinks we have generated through coverage, content and social media has seen over 8000 clicks. We have secured 16 pieces of coverage, and boosted the profile of VP Sterling Grey as a spokesperson for Chemistry on topics such as diversity and inclusion; briefings with Diginomica and the Recruiting Future podcast with Matt Alder.

Roger Philby, CEO and Co-Founder of The Chemistry Group said of working with Fanclub:

“It’s been a great experience to work with an agency partner that understand why The Chemistry Group is unique, and why we don’t want to pump out the same meaningless content as the press offices of other consultancies. Fanclub understands our message and has helped us amplify it.”