Locking down coverage during a global pandemic

Buzzbike is London’s leading bike subscription service. Launched in 2016, it aims to be the easiest option for those wanting to start cycling in London with its all-inclusive and flexible payment offering.

Cycling has seen a steady increase over the past few years, and, as the country went into national lockdown at the beginning of 2020, cycling saw a surge in popularity as commuters across the city were looking for an alternative to public transport.

Buzzbike’s brief to Fanclub was simple: increase sign ups through positive brand awareness, whilst positioning Buzzbike as the high-quality, reliable and cool option for Londoners thinking about getting into the saddle.  

Fanclub worked closely with Buzzbike to create a strategic three month PR plan to boost awareness in consumer and corporate media, which included company profiling, a funding announcement, op-eds, a bike review program, and more.

Earning Fans

In a timeframe of only three months, Fanclub’s PR activity contributed to 3,000 visits to the Buzzbike website; almost one in ten sign-ups directly attributed to our work.  

In addition, we also secured almost 40 pieces of coverage including Evening Standard, Metro, Forbes, The Guardian & The Telegraph.

Tom Hares, Co-founder and CEO of Buzzbike, said:

"Fanclub have been the perfect partner - they totally got us and our need to be data-led in how we approached PR. We couldn’t be happier with the results in terms of supporting customer acquisition and shaping our brand at the same time. They get how to work with fast-paced start ups where the brief and focus can change quickly. By the end of the first project, they truly felt like an extension of the team and we had no question about signing them up for another project. Everyone at Buzzbike is a fan of Fanclub."