While high-impact campaigns build brand fame, a consistent product PR engine builds the bottom line. For our e-commerce and D2C clients, shoppable coverage is the foundation of our press office work. We have a host of experience with strategic placement of products into reviews, gift guides, and Best Of round-ups that drive direct consumer action.

• The Authority Label: Proactively managing "Tried and Tested" pipelines with the UK’s most influential labs including Which? and Good Housekeeping Institute to secure trust-building accreditations
• GEO and SEO-led placements: Prioritising high-trust, high-Domain Authority (DA) titles and affiliate-ready features that include direct product links
• Seasonal Gift Guides: Features in round-ups from Christmas and Mother’s Day to niche and trend-led micro moments

Results

Outside of our broader trend-led features and spokesperson/expertise features, an always-on dedicated product PR arm has seen xxxxx.

Emma Sleep: helping the nation rest better with product innovation (2023)
Our objective was to make the Emma mattress the most-awarded and trusted for sleep products, and looking at 2023 alone:

• 96 Proactive Product Reviews: Secured in titles including GQ, The Independent, Real Homes, and The Telegraph.
• 71 Media Accolades: Including 6 Home & Gardens ‘Tried and Tested’ Gold awards and 5 ‘Telegraph Recommended’ badges
• Quality: Maintained an average DA of 77 across all product-specific coverage

Balsam Hill: The Power of the Link (2025)
For the luxury artificial Christmas tree leader, we focused on high-authority digital footfall.

• 45 Product Features in 2025: Including ITV’s This Morning, The Telegraph, GQ, and Good Housekeeping.
• Conversion-ready: Secured 82 direct backlinks to the Balsam Hill website with an average DA of 71

smol: performance without compromise  (2025)
Positioning sustainable cleaning products as a high-performance choice through rigorous testing- without ever compromising people or planet!

• 32 Product Features: Including The Guardian, Stylist, The Independent, and BBC Good Food.
• Authority: Achieved an average DA of 67 for all product-specific placements.

2026 Momentum
Our always-on  engine continues to scale for emerging category leaders:

• Different Dog: Secured high-profile product coverage in ITV’s This Morning, The Mirror, Country Living, Dogs Today and Pet Gazette.
• Drench.co.uk: Dominating the bathroom interiors space with direct product placements in The Mirror, The Express, and The Daily Mail.

The Impact

• Traffic Performance: Following the ITV This Morning segment for Different Dog, the brand saw a [X]% increase in direct-to-product web traffic within 24 hours.
• Direct Sales: Balsam Hill reported a [X]% lift in referral-based revenue during the 2025 peak season.
• Search Authority: Our high-DA link strategy contributed to [Client] ranking #[X] for the high-intent search term "[Keyword]".
• Conversion Rate: Referral traffic from our product reviews shows a [X]% higher conversion rate compared to standard brand-awareness coverage.