Tesco Bank

Using PR to drive downloads of a brand new digital wallet


Fanclub was appointed to help the UK’s largest retailer launch its digital wallet Tesco Pay+ (formerly Pay Qwiq), with an integrated influencer marketing and PR campaign.

We created strategic partnerships with key shopping influencers, and supported the in-house press office with PR outreach to key early-adopter media outlets.

Business Outcomes

Through our targeted approach, we helped Tesco Pay+ increase its positive sentiment online and drive downloads.