Annuity Ready

Get Britain Pension Ready

We partnered with Annuity Ready to launch its first creative campaign "Get Britain Pension Ready" - the nationwide campaign aimed to educate and empower the general public to take control of their financial future.

Starting with the data, we conducted research that revealed a stark gap in pension literacy across the UK, leaving state school educated Brits behind. Armed with these findings, we took to the streets with our campaign Ambassador, TV personality and Martin Lewis Money Show presenter, Angellica Bell, to find out just how baffled Brits are about their pensions.

We successfully positioned the annuity comparison service as a credible voice in the pensions and retirement planning conversation. Commercial Director Sarah Lloyd was interviewed 14 times - a handful of these were BBC regional radio stations.

Plus, a total of 233 mentions across UK media incl. The Sun, The Express, The Standard, Mirror, Daily Star, i news, plus a standout double-page spread in The Sunday Times, and in print.

Our activity not only bolstered brand awareness, it drove a two-point increase in Annuity Ready’s website domain authority through us securing organic backlinks from high authority publications including The Sunday Times, Manchester Evening News, and GB News.