Brixton Brewery

Encouraging voter participation with Yes We Cans

We work with Brixton Brewery to cement it into topical conversations that affect its community.

The Yes We Can campaign saw us rebrand cans of their pale ale to Yes We Can and create ‘Snappy Hours’ in pubs across the UK to encourage people to get their picture taken and apply for photo ID so they did not miss their chance to vote.

Complemented by influencer partnerships with the likes of Ali Wood and Grace Campbell, the special edition beer was sold in pubs and on the Brixton Brewery website.

The campaign secured 38 pieces of coverage, including three broadcast, with an estimated reach of over 430,000 people. The beer sold out during the campaign period and over 260 people were photographed across city pubs in Liverpool and London; helping to ensure that they were able to participate in regional and mayoral elections.