The Fanclub Blog

Screen Shot 2017-07-21 at 11.31.00

Fanclub x Cision Webinar: Influencer Marketing

As geeks, we’re always seeking out new ways to make our work more effective. Over the last few years, we’ve adapted how we work to leverage new, effective ways to help clients engage with the decision-making process of their customers. Helping our clients set up and manage their influencer strategies is one way that we’re trying…

Read More →

Screen Shot 2017-07-17 at 15.46.00

The Paleo Foods Co. appoints Fanclub PR

We’re stoked to announce that we’re working with The Paleo Foods Co., a health food brand on a mission to disrupt the breakfast category by moving consumers away from unhealthy, packaged cereals. Instead, its range of natural granolas are free from cereal grains and packed with simple and wholesome ingredients that are low in sugar and low in…

Read More →

data protection

Why coffees and good content are more important than ever in PR

There’s been a lot of talk about General Data Protection Regulation (GDPR) in marketing press, but less so in PR press – even though there’s room for it to affect all of us in this industry. If you don’t know what the GDPR is, then you should.   So, what is it? The EU’s GDPR,…

Read More →

selfie-858928

More than a pout: The power of the selfie

By Megan Linehan Entering the grand open space of the Saatchi Gallery and turning left into the first exhibition room, you are met with an unusual sight- a Rembrandt self-portrait on a T.V. screen. The first room of the From Selfie to Self-Expression reframes the masters for the modern era, placing portraits into a screen,…

Read More →

british-pie-week-pie

Dates for your 2017 calendar

From National Pie Week to Learn Your Name in Morse Code Day, it can be hard to keep up with what’s happening and what’s important. But, don’t fear! We’ve poured over the calendars, and found the key dates every PR person needs to know for 2017 as well as a few extras to help spark…

Read More →

Hands up

Spooky campaigns: Witch were killer

By Emily Barnes Spooky puns are devilishly difficult. Ah, Halloween.  Often seen as another of the seasonal bandwagons for marketers and PRs to hop on and enjoy some easy hits from a campaign tenuously linked to their client. But what is Halloween if it’s not fun? By nature, it’s the season of high jinks; to…

Read More →

bjork_digital

3 PR lessons from Bjork

By Adrian Ma Bjork currently has an exhibition on at Somerset House: Bjork Digital. We popped by to see what this is all about, and have distilled what we learned from her into three lessons for you. 1.      There’s always a new way to engage with your audience. As an artist Bjork pushes boundaries. Her…

Read More →

SITC1

We went to meet YouTube superstars, and Jedward were EVERYWHERE. This is what we learned.

By Emily Barnes On Saturday 13th July, we headed down to the second day of the UK’s biggest annual YouTube event, Summer In The City (SitC). Starting out as a small three-day gathering in London’s parks, SitC is now a huge convention, held every year at ExCel Centre, with thousands in attendance; not only to…

Read More →

Emoji Crop Circle

How to help clients be ‘brave’

By Sarah Boulton The Oxford definition of brave is: “to be ready to face and endure danger or pain; showing courage”. Sounds pretty intimidating, and sometimes brave PR and marketing ideas can feel a little that way to a client. Clients often have ambitions to be brave, but as the definition alludes to, being brave ultimately…

Read More →

Back to Top